Port business development & marketing

Effectively creating and maintaining a sound reputation as a business partner in the maritime industry

The marketing sessions focus on bringing the port to the market, gathering insight in customer needs, identifying the unique selling points and position the port in the marketplace. From the port authority perspective, the marketing included promoting the port itself and their concessionaires.
When marketing the port, interacting with port users and the community communication is the tool to convey messages, opinions and information. The faculty will focus on preparing, tuning and tweaking and delivering consistent and uniform messages, built on a solid communication strategy. The focus will be on all types of modern media, including social media.

After the seminar, participants will have acquired the following skills and knowledge:
Develop, define and implement marketing and communication strategies to attract and keep customers

Course content
• The commercial strategy and role of ports and terminals
• Identify customer needs
• Market study strategies to map port potential
• Marketing techniques to present and use the USP’s to convince prospects
• Business development
• Communication

Final date to apply for a scholarship: 29/11/2017