Port business development & marketing
November 30 - December 11
€4000Effectively creating and maintaining a sound reputation as a business partner in the maritime industry
The marketing sessions focus on bringing the port to the market, gathering insight in customer needs, identifying the unique selling points and position the port in the marketplace. From the port authority perspective, the marketing included promoting the port itself and their concessionaires.
When marketing the port, interacting with port users and the community communication is the tool to convey messages, opinions and information. The faculty will focus on preparing, tuning and tweaking and delivering consistent and uniform messages, built on a solid communication strategy. The focus will be on all types of modern media, including social media.
After the seminar, participants will have acquired the following skills and knowledge:
Develop, define and implement marketing and communication strategies to attract and keep customers
Course content
• The commercial strategy and role of ports and terminals
• Identify customer needs
• Market study strategies to map port potential
• Marketing techniques to present and use the USP’s to convince prospects
• Business development
• Communication
Course fee: €4.000
The registration fee covers the inscription fee, documentation, local transport during seminar days, all meals (full board), accommodation at the Mercure City South Antwerp****(14d/13n) and insurance.
International transport, transport between the airport and the hotel, extra meals and nights at the hotel are at your own expense. Extra nights at the hotel need to be arranged directly with the reservation desk of the hotel: HB664-RE@accor.com
Please note that the registration fee must be received by APEC in full; meaning all national and international taxes, bank costs etc. need te be covered by the participant.
Kindly take this into account when completing the transfer, as a deficit in the amount received by APEC will mean admission to the seminar will be denied.
Final date to apply for a scholarship: 30/9/2020