Loading Events

« All Events

Port business development & marketing

November 25, 2019 - December 6, 2019

€3500

Effectively creating and maintaining a sound reputation as a business partner in the maritime industry

The marketing sessions focus on bringing the port to the market, gathering insight in customer needs, identifying the unique selling points and position the port in the marketplace. From the port authority perspective, the marketing included promoting the port itself and their concessionaires.
When marketing the port, interacting with port users and the community communication is the tool to convey messages, opinions and information. The faculty will focus on preparing, tuning and tweaking and delivering consistent and uniform messages, built on a solid communication strategy. The focus will be on all types of modern media, including social media.

After the seminar, participants will have acquired the following skills and knowledge:
Develop, define and implement marketing and communication strategies to attract and keep customers

Course content
• The commercial strategy and role of ports and terminals
• Identify customer needs
• Market study strategies to map port potential
• Marketing techniques to present and use the USP’s to convince prospects
• Business development
• Communication

Go to the registration page

Course fee: €3.500 
The registration fee covers the inscription fee, documentation, local transport during seminar days, all meals (full board), accommodation at the Van der Valk Hotel****(14d/13n) and insurance.
International transport, transport between the airport and the hotel, extra meals and nights at the hotel are at your own expense. Extra nights at the hotel need to be arranged directly with the reservation desk of the Van der Valk Hotel: Reservations@antwerpen.valk.com

Please note that the registration fee must be received by APEC in full; meaning all national and international taxes, bank costs etc. need te be covered by the participant.
Kindly take this into account when completing the transfer, as a deficit in the amout received by APEC will mean admission to the seminar will be denied.

Final date to apply for a scholarship: 25/9/2019

Details

Start:
November 25, 2019
End:
December 6, 2019
Cost:
€3500
Event Category:

Venue

Port House
Zaha Hadidplein 1
Antwerp, 2030 Belgium
Phone:
+3232052322

Organizer

Ann Huysentruyt
Phone:
+3232052177
Email:
ann.huysentruyt@portofantwerp.com
%d bloggers like this: