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November 2019

Port business development & marketing

November 25 - December 6
Port House, Zaha Hadidplein 1
Antwerp, 2030 Belgium

Effectively creating and maintaining a sound reputation as a business partner in the maritime industry The marketing sessions focus on bringing the port to the market, gathering insight in customer needs, identifying the unique selling points and position the port in the marketplace. From the port authority perspective, the marketing included promoting the port itself and their concessionaires. When marketing the port, interacting with port users and the community communication is the tool to convey messages, opinions and information. The…

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